The Programmes – 1927/28

ALEC JACKSON largely forgotten now but what a player and what a history.

Born in “the rantine”, Scotland made his way with brother Walter across the Atlantic to play for Bethlehem Steel who were recruiting  [& paying] Scottish “good uns” for an early american league. Made a big impact and on a summer return home was tapped to sign for Aberdeen. Capped for Scotland before he was 20. Scored the goal in a 1-0 win against England in 1926 and a hat trick in the 5-1 demolition at Wembley in 1928. By that time he had signed for triple league champions Huddersfield and was a losing cup finalist in 1928 & 1930. Signed for Chelsea in 1930 and they were over the moon to get him. Lining up alongside another all time great Hugh Gallacher, the team looked formidable but didn’t deliver. Tempting offers from France and the constraints of the maximum wage led to a stand off in 1932 with him effectively retired from the big time at 27.

A goal scoring winger with a winning smile. He would have been a sensation today.

The 1927/28 season is a cracking point in football’s inter-war story, and programmes from this year capture the game at its most recognisable and routine — while still feeling wonderfully historic. By the late 1920s, the match programme had become a proper part of the Saturday experience, with many clubs settling into familiar formats, yet there’s still plenty of individuality in cover design, typography, paper stock and the mix of local advertising that makes each issue feel rooted in a specific ground and community.

This page brings together a snapshot of programmes from 1927/28 within the 10Footballs collection, letting you browse the season through the fixtures themselves. It’s a useful reference if you’re researching a club’s opponents or tracing how programme styles evolved year by year, but it’s equally good for a more casual browse — picking out the matches that catch your eye and enjoying the details that don’t always make it into record books.

Programmes from this era preserve the everyday texture of football: team line-ups, kick-off times, competition branding, club notices, travel and ticketing info, and those brilliant period adverts that instantly date an issue. For collectors, it’s exactly those “small” details that help confirm authenticity and scarcity, and sometimes turn an ordinary league match into a genuinely desirable find.

Whether you’re building a collection of old football programmes from the 1920s or keeping an eye out for rare football programmes with standout design or provenance, 1927/28 is a season well worth exploring.